How Revenues went up in a down market…

According to Golf Datatech, golf in St. Louis is down almost 12% vs. last year... Wow, why are our revenues up 10% year over year? Directly due to the implementation of Dynamic Pricing, that’s how.

Dynamic pricing has been around for years, used in the hotel, rental car and airline industry. Most recently, many teams in Major League Baseball have adopted the methodology. As usual, the golf industry has been slow to react to the powerful pricing strategy. Every course has day parts, or segments of their day where they see high demand. But instead of taking advantage of those instances they just set their rate and forget it. “It’s almost spring, time to set our rates for the next 9 months”, sound familiar? Well no more, imagine a world where your rates can fluctuate as much demand… up and down. Imagine a team dedicated to evaluating demand every day, multiple times per day, and setting your prices accordingly. Your number one revenue source is greens fees and cart fees, it deserves the proper attention, not just a couple times a year.

When you have a team focused on selling your golf, not just waiting for golf to sell the sky is the limit.

Contact Aaron Gleason at Dynamic Revenue Services to set up an appointment to learn more [email protected] or by phone at 314-550-9544.