Our Services
• Daily Oversight of Online Inventory
• Database Growth Initiatives
• Detailed Statistical Data and Reports
• RevPatt Analysis
• Bi-Weekly Training and Planning Sessions
• On-Site Consultative Services (upon request)
• Website development
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• Course Staff Training in Best Practices
• We can work with any of your current vendors
• Eblast creation and analysis (upon request)
• Marketing assistance
• Conversion Analysis
• Google Analytics Review
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How Can We Assist you with Revenue Management?
We understand the demands on golf course operators and owners because that’s what we are ourselves. We know how thin staff levels are at golf clubs while the demands and expectations continue to increase. While you may agree that Revenue Management is the most important part of your business, most operators just can't find the time needed to commit to full management and oversight of your tee times.
A relationship with Dynamic Revenue Services allows you to focus on the necessary and important items of your business, dealing with your customers and managing your staff while you let our team of experts oversee the most valued resource at the facility. There is no other company or individual with our track record to maximize your tee time revenue.
For the small consulting fee, you can feel at ease knowing your tee times are being managed by the leaders in the industry. Our fee averages less than the cost of a golf shop staff employee. Sure, a shop staff employee may be able to check in a golfer, but we know how to get the golfers to the counter! Our services work for all types of courses. We have seen great success at high-end, mid-tier and affordable daily fee clubs as well as 9-hole and par 3 facilities. Our system works in large cities, resort markets as well as small towns. If you haven't talked to us yet, now is the time. Your future is bright...Your Future is Revenue Management.
Benefits of DRS:
- “Complete” Revenue Managers – While we believe the tee sheet is responsible for the majority of your revenue, and deserves A LOT of attention, we also realize there are many other avenues to help achieve your revenue goals. Golf Outing Management & Operations, finding & selling potential Golf Outings, the creation of In-House Tournaments, Annual Golf Pass Programs and building customer loyalty are just a few other Revenue Management categories we will help you and your staff with on a weekly basis. Our prior years of work as golf course General Mangers and Head Golf Professionals brings instant, qualified, experience to your weekly staff meetings. We are not responsible for managing your day-to-day operations. Our focus is solely on growing revenue, in doing so you now have the time to focus on the day-to-day grind.
- We are Doers, not Watchers – Our goal is not to train you, and your staff, to Dynamically Price your tee sheet and then “Watch”. Our commitment is to “Do”. One of the reasons we are so successful is that we have one job for our client and that is to drive on-line rounds of golf through Dynamic Pricing. We don’t have to schedule the staff, man the counter, find Mrs. O’Leary’s 5-Iron, help setup the registration for Junior Golf, check in the inventory, help turn the golf carts for the afternoon tee-times; etc. etc. Our constant focus is your tee sheet and how to move that inventory. We will create and run your very own Revenue Management department.
- The Ultimate 1st Assistant – Why is adding DRS like hiring the Ultimate Assistant? How much do you pay an Assistant Golf Professional? Who covers their responsibilities when they are on vacation, out sick or quit on you mid-season? Are they solely responsible for one task all year? No longer do employee issues like vacation, sickness, or personal days affect your scheduling. What would you pay an employee who never got sick, never took vacation and was devoted to one task every day, of every month, of the year. With DRS you don’t get one (1) Assistant Professional, you get a team of professionals assigned to fulfill one role. These professionals are not only well versed in Analyzing Data and Dynamic Pricing your tee sheet, but have spent a multitude of years as golf course operators. These former Head Golf Professionals and General Managers have walked in your shoes, and know the struggle it takes to succeed in today’s golf industry. Access to them will lead to new, valuable insight & ideas to your operation.
- More Online Play – One of our main objectives is pushing the consumer online to your website booking engine. We are experiencing 70% online bookings at some of our courses which is over a 100% increase in one years time. While this may not sound beneficial to the operator consider the following: Where can you, most effectively and conveniently, collect the consumer’s data? Where can you, most effectively and conveniently, present your entire tee sheet inventory to the consumer for consideration? And most importantly; how can you sell tee times after the golf shop closes? The higher percentage of players that book online will ultimately equate to a savings in labor dollars used to man your shop counter. More players booking online allows your counter help to focus more time on checking in the golfer and up-selling high profit items like balls and gloves. Your Head Golf Professional, instead of taking tee times on the phone, can focus now on generating more revenue through solicitation of golf outings, leagues, season pass holders and ultimately helping grow the game of golf. A Real Life Example- The phone system at Gateway National Golf Links crashed on Friday morning, June 21, 2013. Before, this would have resulted in a severe hit to the weekend revenue; this year they played 179 players on Friday, 212 on Saturday and 189 on Sunday.
Like everyone in the golf business, you're looking for ways to grow their rounds and revenue in a declining market. You have two options...
1. Continue to do the same thing you have always done and watch your course slowly slide down the death spiral
or
2. Do something new and ground-breaking and employ the best in the business to develop a detailed revenue management plan for your course. Imagine every tee time collecting data, imagine less phone calls and more time spent with your customers, imagine looking at your empty tee sheet for tomorrow and having the ability to do something about it. There's no more need to imagine - we offers impactful solutions for your business. Call us Today!